Once we have a clear understanding of our goals and who we’re talking to out there in cyber-land, we get to the fun part of determining which online marketing tools to use to reach them. What is Digital Marketing? The Internet affords businesses a whole new place in which to open up shop in addition to your standard brick-and-mortar storefront on Main Street. Many of the tools we use in digital marketing strategies achieve the same ends that traditional marketing tools do, only the web offers them cheaper and with more automation to maintain them over the long term. A website is like a digital storefront that’s always open and cheap to operate.…

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