Digital Marketing 101

It’s easy to get excited by the possibilities afforded by the digital space. There are so many free digital marketing tools that have enormous power to channel your message and products out to your potential audience. There are almost 2 billion people online in 2015 and some of them are your ideal customers and clients. However, before you go jumping on the bandwagon and doing what it seems like everyone else is doing, you need to understand the tools available and, more importantly, when and why to use them. It’s important to start with identifying your company’s business goals on the web....

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