Blending digital and traditional marketing

Helping you to get the most out of your marketing spend in order to optimise your business.

The choice is always yours, here are 3 ways we can help you:

  • A helping hand – Do you just need a bit of guidance and confidence to embrace all things digital?
  • An extra hand– Do you need someone to support and deliver all of your marketing communications on a regular or ad hoc basis?
  • A guiding hand – Could you or your business benefit from bespoke marketing training? This can be tailored to your exact requirements.

For further details click here

Delivering all things #marketing…

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Everything You Need for Success in the Digital Space

We specialize in hands-on custom solutions for your unique business and marketing needs.

Offering a full range of tools and services to develop your online presence.

  • Web Design
  • Marketing
  • Search
  • Measurement
  • Social
  • Multimedia
  • Advertising
  • Research

With all of this under one roof, we can ensure that you have a complete, well-rounded, brand-right marketing strategy designed to increase your traffic and client leads month over month. You could hire a full time salaried marketing professional to manage this strategy and its execution, or you can hire the entire team at Castle Hill Business Online as your personal (outsourced) marketing department!

More minds, greater combined experience, and detailed accountability means better results and higher value for your business.

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Measuring Online Success

So you have a killer website with an active email list and thousands of friends on social networks.  You’ve nailed all the things that are supposed to bring you success on the web.  But is it working?  Is any of it making a difference?  Most importantly, is any of it making you any money?

Getting your business established in the digital environment and getting the primary marketing channels rolling is only half the battle.  Most of the feedback is under the hood, so you have to keep a solid eye on your measurement tools in order to see where you’re having the most success and where you still need to improve.

Let’s take a look at the means of measuring your success online.

Web Analytics

Thanks to tools like Google’s Analytics engine and other similar site tracking software options, it’s possible to get an accurate, real-time look at the levels of traffic coming through your site and the behavior patterns of those visitors.  Knowing where the traffic is coming from and how it flows through the site can help you determine where to focus your marketing energies and how to improve the sales funnel on your site.

Keep up with the Numbers

It may seem like bean counting, but knowing how many likes you have on Facebook, followers on Twitter, and views on your YouTube offerings can give you a solid idea of how far your message is traveling on the web.  Track these numbers and use them as a gauge for tracking success over time.

Search Rankings

In web search, it’s all about the keywords (those words you type when you do a search).  Various tools allow you to see where your site ranks for various high-volume search terms, helping you build a steady climb to more and more first page rankings around the web.  Sometimes you’ll get traffic for keywords you hadn’t anticipated.  There are other rankings of value too.  How does your Twitter following stack up to others in your field?  Where do your blog posts rank on bookmarking sites?  These ranking can give another perspective on your relative ranking in different areas.


If you’re curious what people really think of you and your products, you can use tools like Survey Monkey to initiate a customer survey and poll the audience for feedback.  These can be useful in getting candid responses from folks protected by anonymity in a large group.

These tools and techniques used together can give a fairly accurate composite view of your business’s strength online and what you need to do with your marketing strategy to improve your standings.  Measurement is crucial to success in digital marketing.

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“So what can you do for me”?

A helping hand – To improve your digital branding and presence

Many clients just need someone to help them to sanity check and prioritise their marketing plans, giving them a gentle nudge with regards to trying digital marketing or ensuring everything is joined-up, measurable and effective. Most companies benefit from blending traditional and digital marketing and we can do this with you on an ad-hoc or regular basis.

An extra hand – Your own personal marketer on tap

If you are at the stage where you need someone to plan and implement all things marketing, why not deploy an expert with over 20 year’s senior level marketing experience. This can be for a day per week, 2 days per month or even just a day a month. For continuity, emails and enquires will be handled outside of this time, providing you with a fantastic pair of marketing hands!

A guiding hand – In-house and business marketing training

If your company would benefit from bespoke marketing training which incorporates local and regional case studies and examples that are relevant to your business, then we can tailor this for you.

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